Client: TELE2

The Challenger Spirit

Client: TELE2

A new identity emerges when Tele2 and Com Hem join forces

Tele2, the familiar upstart from the ‘90s, has grown into one of the largest telecom companies in the Nordic region. In 2018, the company acquired Com Hem and united the two brands under the Tele2 umbrella 3 years later. The merged Tele2 brand was furnished a new logo and a common visual identity. FocusNeo was commissioned to introduce a new signage programme for the home office as well as Tele2’s entire network of 40 retail locations. After a public tender and extensive testing of prototypes, the signage programme had to be implemented on an extremely tight timetable – new signs were installed in all offices on the same day, and the store signage was finished within a week. Today, FocusNeo continues to deliver signage to Tele2’s retail network on an ongoing basis.

CLIENT:
TELE2

What:
Rebranding

When:
2021

Where:
Sweden

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Branding

CLIENT:
TELE2

What:
Rebranding

When:
2021

Where:
Sweden