Client: MIO

Openwork logo provided maximum visibility

Client: MIO

The outlined letters in the logo ensure maximum visibility

Mio is a leading furniture and home decor retailer with around 70 stores in Sweden. Before opening their new location in Kungsbacka, they called upon FocusNeo to help them implement a concept designed to provide long-distance visibility whilst reflecting their brand image. The result was a logo featuring outlined letters, with striking daytime and nighttime effects, that allows light to penetrate through the glass entrance. The final design is elegant and harmoniously reflects the store’s image.

CLIENT:
MIO

What:
Branding

When:
2017

Where:
Kungsbacka, Sweden

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Branding

CLIENT:
MIO

What:
Branding

When:
2017

Where:
Kungsbacka, Sweden