Client: Haymarket by Scandic

1920s era frivolity and elegance at Haymarket

Client: Haymarket by Scandic

Art deco-inspired signage at Scandic’s flagship signature hotel

Haymarket by Scandic, near Hötorget Square in Stockholm, is the hotel chain’s flagship signature hotel with 405 rooms and several restaurants. The hotel is housed in the old PUB warehouse, which opened in the 1920s. The interior is clearly influenced by the stylish art deco movement of the period, with bright colours and bold geometric designs. FocusNeo was commissioned to supply the hotel with exterior signage using carefully selected materials and modern technology to highlight the unique character of the establishment. The facade and the foyer were furnished with promotional signage highlighted by warm yellow and off-white lighting that complements the building and exudes the joie de vivre and glamour of the roaring 20s.

CLIENT:
Haymarket by Scandic

What:
Branding

When:
2019

Where:
Stockholm, Sweden

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Branding

CLIENT:
Haymarket by Scandic

What:
Branding

When:
2019

Where:
Stockholm, Sweden